Look like the business you actually are.

Yes, and often that’s the right call. If your logo works, we’ll build around it. If it genuinely doesn’t reproduce at card size — too much detail, too many colors, no vector file — we’ll tell you what the problem is and what it’d take to fix, without insisting you rebrand.

Then we talk about why, and we go again once at no extra charge. If we’re still not there after that, we part ways and you pay for the work done so far, not the full project. We’d rather that than push something you’ll be stuck looking at every day.

Because sometimes you shouldn’t. If a free builder gets you a page with your hours, your menu and an order button, take it — we will tell you that rather than sell around it. Two things those platforms do not do. They do not print: there is no backlit menu board, no metal sign, no table tent, no gift card artwork, no window decal. And the site belongs to the platform — what we build sits on your own domain and hosting, and is yours outright once it is paid for.

There are, and they are good at what they do. If you are happy laying out your own menu, keeping the QR version current and sending it to the printer yourself, that is genuinely cheaper than us and we would say so. What you are buying here is somebody doing it — item names matched to what is already in your point of sale, files sent print-ready to whoever is printing, and the whole thing handled again when your food cost moves. A subscription gives you a tool. We give you the finished piece.

Canva is free, and for a flyer it is frequently enough. Where it breaks is file types. A logo made in a template tool is not a vector, so it cannot be cut for signage, embroidered on a shirt, or printed large without going soft — and nobody discovers this until a sign shop asks for a file that does not exist. That is usually the phone call. Not the logo. The sign.

No. These are separate services. They work better together — matching what’s on your card, your receipt, and your screen is easier when one person handles all three — but there’s no requirement and we won’t bundle you into something you didn’t ask for.

A single gift card or menu is usually a week or two. A full identity is longer, mostly because of the back-and-forth. Card printing adds roughly another two weeks on top, so plan ahead if you want cards on the counter before the holidays.

We’ll tell you exactly what the process was on your project, in writing, before you commit. If any part of a design is AI-assisted you’ll know, because it affects what you can protect and register later. That’s your decision to make with the facts in front of you.

That’s the easiest version of this job. If we set up your POS, we already have your item names, your categories, and your receipt layout. The design just has to agree with what’s already there.